Process
We believe that every client is different. That is why when you look through samples of our work you will not find a unified style - but how we arrived there was through a unified approach.
- Planning & Research
- Develop project criteria
- Define the needs, objectives, and problems to be solved
- Gather market information
- Concentrate on:
- business philosophy
- products and services
- client profiles and needs
- strengths and weaknesses in relation to major competitors
- actual and desired market perception
- use and production of marketing materials
- company culture
- target audience profiles
- Develop strategic positioning brief and project timelines
- Creative Development
- Extensive design exploration
- Develop ideas and themes for layouts
- Brainstorm on how to best present information to the target audience
- Create multiple executions
- Study how to emotionally connect the consumer to the brand via:
- layout
- copy
- typography
- color
- imagery
- texture
- sound
- motion
- interactivity
- Deliver a comprehensive presentation of recommended creative concepts for feedback and discussion
- Design
- Flow copy drafts into page layout
- Combine imagery, charts and other design elements
- Submit proofs for review
- Incorporate changes
- Submit final proofs for approval and sign-off
- Production
- Develop specifications
- Select vendors
- Prepare electronic files
- Deliver to the appropriate production channels
- Review production proofs
- Conduct on site approvals of key components
Understanding the market, psychology, and language in each client’s unique business environment can only come from doing your homework. Finding a unified look and voice that touches the consumer requires creative insight. Combining these two is critical to success.