Finamore Design

Jeff Fisher of LogoMotives with How Publishing just published Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands which showcases recent identity rebranding work for as variety of industries. This book acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities.

Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success. Readers will get an inside look at the challenges of redesigning identities. They’ll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.

I am also happy to announce that one of Finamore Design’s re-branding projects, New Triad for Collaborative Arts is featured in the book.

I recently signed a contract to teach full time for Drexel University’s Digital Media Program. The courses I will be teaching include DIGM-240: Introduction to Interactivity, DIGM-241: Multimedia Authoring, and DIGM-242: Advanced Interactivity for the Internet. My classes will start Fall ‘07. (more…)

I finally received my official documentation certifying that I have completed the Web Development program at New York University’s School of Continuing Professional Studies. I completed the program with a 4.o average. The classes I took included: PHP Programming, MySQL with PHP, Web Development With XHTML and CSS, Web Architecture and Infrastructure, and Flash: Advanced Intensive.

Wreckio Ensemble is a theater group that specializes in creating original works that are influenced by our environment and are physically expressed through extraordinary characterizations. They came to us in need of a complete brand overhaul. They had been in business for six years and realized that it was time for a professional brand image.

See their new logo and website at www.wreckio.com

Troy Finamore accepts adjunct teaching position at Marymount Manhattan College. For the Spring 2007 semester he will be teaching Art 316 Illustration II Digital for James Holl while he is on sabbatical.

GenesisInc.TV is an independent digital video network and on-line community designed to entertain and explore our common technical, corporate, spiritual and religious history. Their program “Genesis Inc.” is a sitcom that shows a light-hearted view of the inter-office politics of corporation responsible for the creation of the planet Earth. Their original website was put up in a hurry to spotlight their content. They soon realized that they were not projecting the brand image they wanted for their program.

Challenge: After discussions with the client, the goals for the new brand image and site were as follows: - Develop a corporate identity that could serve the dual purpose of being both the identity for the corporation named in the show and the identity for their website. - Develop a clear and consistent navigation system for the .tv site - The design must be easy to integrate with their existing database system. - Client wanted to add both a Blog, Forums, and a Store Front to the website.

Results: The website promotes the Genesis Inc. identity and is now a useful tool for generating revenue. The client now proudly promotes their content and are generating more and more hits every day.

I just got re-hired for another two classes at Drexel University for the Fall Quarter in 2006. This time I will be teaching DIGM100 - Digital Design Tools where students learn the basics of visual design within the digital realm. Software tools such as Adobe Photoshop and Illustrator are utilized.

Finamore Design helped Hill&Knowlton’s MarCom Group develop a new website for THE LAGRANT FOUNDATION. Lagrant needed a website that was would be easy for them to update themselves and had a place where their scholarship winners could log in and write about their on-the-job experiences. Our solution was to customize a WordPress blog so everything could be managed via an online interface. (more…)

Finamore Design is selected to help FoodChange, New York City’s Food Stamp Program, update their marketing materials.

In an effort to increase the visibility of the smaller Brooklyn based 501C-3 non-profit organizations, they have grouped together to create the Brooklyn Cultural Circuit.

Pick up a Brooklyn Passport at any participating location, then get it stamped at at least 8 different organizations and you become eligible for a free t-shirt.